It looks like sleeve sponsorship is the new trend that has caught the eye of the footballing world.
As of this day, six Premier League clubs have signed up with various sponsors for a sleeve deal. And now it looks as if Manchester United are the latest club who are likely to add their name to this list.
It is being reported that United are in talks with online dating service Tinder in regards to of a sleeve sponsorship. Sleeve sponsorships are the current rage of the advertising market and it is being valued at 20 percent of the amount paid by the main sponsor.
So as per this calculation, Tinder is willing to pay a sum of around £12 million for the sponsorship deal – which is a bit more than 20 percent of the amount(£50m) being paid by Chevrolet.
This though is not the first club that Tinder will be tying up with, as they already have a deal with Italian club Napoli. And Napoli’s Arkadiusz Milik has a profile on the dating app as part of a special interaction.
